The international tourism market is heavily segmented by product type, customer, and destination. An analysis of the tourism market in each target region of the world provides a general insight into the current situation and past and future trends. This is why the International Tourism Mart 2022 in the northeast of India is such an anticipated occasion.
The G20 (a Group of 20) is an inter-governmental forum of the world’s most prominent developed and developing countries. The ITM includes delegated from Argentina, Brazil, China, Germany, Indonesia, Italy, Japan, Mexico, Saudi Arabia, European Union (EU), United States, United Kingdom, Turkey, South Africa, Russia, South Korea, India, France, Australia, and Canada.
A lively cultural program was also held in the evenings showcasing the arts and culture of Mizoram. The event was scheduled to be held a day after the influential bloc handed over the presidency to India at the end of this two-day G-20 summit in Bali, Indonesia. Let us look at some more details about the International Tourism Mart.
All about the International Tourism Mart 2022
The IITM delivers a platform for tourism companies and entrepreneurs in eight north eastern provinces in India to participate. The objective of the International Tourism Mart is to accentuate the tourism prospect of the northeast region in the domestic and multinational markets. Below is some information about vents that you may find important as a visitor.
- History of the International Tourism Mart
- Mizoram as the centre for this year’s Mart
- Key Factors of the Mart
- International Significance
- Attendees for 2022 at the International Tourism Mart
- Why you should be a part of it?
History of the International Tourism Mart
International Tourism Marts are organized in rotation in the north eastern states. It is the first time that Mizoram has held this Mart. Previous editions of this market were held in Tawang, Guwahati, Shillong, Agartala, Imphal, Gangtok, and Kohima. The event will focus on ‘G20 Priorities for Tourism Trucks’ as India takes over the next G20 Presidency for an annum from 1st of December 2022.
The Mart aims to concurrently bring the tourism industry and entrepreneurs from the eight states in the Northeast. The event was designed and planned to facilitate interaction and generate excitement among consumers, merchants, media, government agents, and other stakeholders. The market includes presentations from eight North Eastern provinces on tourism possibilities, cultural evenings full of exchanges, and visits to local inducements in and around Aizawl.
It also incorporates the B2B meeting strategies, where customers from different regions of the country have one-on-one sessions with sellers from the northeast region. An exhibition of handicrafts and handwoven are also be maintained to introduce tourism products from participating countries.
Mizoram as the centre for this year’s Mart
The purpose of the International Tourism Mart 2022 is to highlight the tourism potential of the northeast region in the domestic and international markets. Union Tourism Minister G. Kishan Reddy spoke at the IITM opening ceremony. The Prime Minister of Mizoram Zoramthanga also honored the event.
The cultural haven of the Northeast, Mizoram is a gorgeous state adorned with scenic spots and vibrant cultural entities. Mizoram’s cultural frontier is largely based on the tribal communities in this charming state called Mizo and is reflected uniquely. Known as a land of mixed tribes and races, the different tribes and communities here have their characteristics.
The country’s industries enjoy the advantages of its unique location. Mizoram shares borders with Myanmar and Bangladesh and is a gateway to international trade with Southeast Asian countries. Over the past decade, improved road, rail, and air connectivity and established trade routes with neighboring countries have improved trade facilitation, further lauding Mizoram as the host of the IITM.
Key Factors of the Mart
The objectives of ITM are well communicated through their endeavours during the Mart. There are a couple of key points or highlights to take note of when talking about the ITM every year.
These points given below show the ways in which the International Tourism Mart positively impacts the environment and communities, helping make wise business decisions.
- The global meeting place for tourism professionals and the premier tourism exhibition for the inbound and outbound industries in Northeast India is the IITM travel and tourism.
- Visitors can enjoy unlimited and exclusive professional content and profit from networking with industry experts throughout the year.
- ITM is a new relationship model and an ongoing opportunity to build connections between customers and suppliers around the world, enhancing the value proposition of personal experiences.
- ITM is the global benchmark event in the tourism sector. The concentration of diversity and talent allows for the presence of fully specialized areas within it.
- ITM’s platform is dedicated to promoting good practices by linking business and commercial aspects to tourism.
- ITM works throughout the year to identify and analyze initiatives launched by companies, organizations, and destinations at a global level that are positive for both visitor and resident experiences, destination development, and planetary balance.
Read Also: Kutch Rann Utsav
International Significance
The Ministry of Tourism hosted the 10th International Tourism Market (ITM) for the North East region from November 17th to 19th in Aizawl, Mizoram.
The International Tourism Mart 2022 highlights the tourism potential of the northeast region in the domestic and international markets. International Tourism Mart’s delegation includes students from all over the country who attend tours under Ek Bharat Shreshtha Bharat.
The IITM travel and tourism provides a platform for states to showcase their products to international buyers, influencers, and bloggers, attracting more tourists to their states.
Attendees for 2022 at the International Tourism Mart
In the event’s opening session, Mr. G Kishan Reddy, the Minister of Culture and Tourism, was the honorable main guest in the evening. The event facilitated exchanges between media, entrepreneurs, sellers, government offices, and other such policyholders.
As per the tourism ministry, ITM has harmoniously and successfully brought together tourism companies as well as entrepreneurs from its eight provinces in the northeast this very year. The esteemed Union Minister Reddy, who owns the north east Regional Development Portfolio (DoNER), attended the opening ceremony at the R Dengthuama Indoor Stadium.
Mizoram Chief Minister Zoramthanga also graced the event, the ministry said. On the eve of the mart, the Deputy Minister of Trade and Industry, Dr. R. Lalthangliana, opened a huge exhibition and food court pavilion at the Assam Rifles compound in Aizawl.
Hundreds of stalls were set up with exhibitions on local food processing, cooking, handicrafts, handicrafts, and tourism. The venue was decked out with glowing billboards touting eight north eastern states as veritable tourist attractions.
Read Also: Things to Do in Chicago
Why you should be a part of it?
India’s IITM travel and tourism is projected to be worth USD 125 billion due to improved infrastructure, improved global connectivity, growing disposable income, and developing niche tourism products.
These open opportunities for foreign investors to benefit from increased spending plans by central and state governments for their respective cultural and heritage administration, ecosystem protection, and natural landscape evolution. Besides, India is actively seeking to improve its attractiveness as a professional tourism terminus for healthcare, business facilitation, conferences, exhibitions, and conventions.
India’s visible and rich cultural, historical, and religious heritage, as well as its diverse natural landscapes, ecology, and topography, offer great potential for the development of the travel, tourism, and hospitality industry. Participation will be of great help in the future.
